Digital Vertise, a full-service Digital Marketing Agency is a leading voice search optimization firm that puts emphasis on using digital marketing to help you grow your business. Our voice search optimization services can ensure success, whether you want to increase revenue, website traffic, or conversions.

Let us explain you Voice Search Optimization: The optimization of keywords and keyword phrases for searches using voice assistants is known as voice search optimization.

Voice search is quickly becoming one of the most popular new electronic trends, and it doesn’t appear to be going away anytime soon. In 2011, Apple released Siri, a piece of software that allowed iPhone users to ask questions and perform actions solely by speaking. In 2019, products like Google Home, Amazon Alexa, and other electronics use this type of software. Voice search is currently used by 41% of adults at least once a day, and projections show that this number is continuously increasing.

The goal of voice search optimization is to boost your online visibility for conversational voice search results by garnering the featured snippet. Voice search SEO can contribute to your sales funnel by increasing your online visibility, allowing your company to flourish.

Let us talk about Featured snippets: A featured snippet is similar to a newspaper or magazine clipping. In a paragraph, list, or table format, it showcases precise information from an organic search result. Featured snippets, on the other hand, have the advantage of being in what was once known as Position Zero. Google announced a major update in January 2020 that would change what is known as position zero to position one.

Position zero was originally known as such because it was a duplicated version of a top-ranking organic article that ranked above position one.

Let’s say your content article A earned a featured snippet, and prior to Google’s update, the featured article’s URL was recreated as the first organic result beneath the featured snippet. Technically, this means the site was ranked for both position zero and one. This meant you had twice as much real estate in search results, which meant more traffic to your site.

With Google’s latest update, featured snippet URLs are no longer recreated in organic results, so the first organic result now appears in the featured snippet box. As a result, position zero becomes position one. Position zero is now referred to as position one by most SERP tools, making the shift even more essential for marketers to understand.

The featured snippet article appears at the top of organic search results no matter how you cut it, optimizing your visibility to users. Because position one has such high visibility, you want to earn the featured snippet for keywords related to your business and target audience.

You must complete several steps in order to earn a featured snippet, including:

• Searching for keywords
• Creating subheadings
• Arranging the content of a web page
• Content optimization for web pages and more

Even so, Google may decide not to use the content on your website. That’s why working with an SEO firm like Digital Vertise can be beneficial. We can examine your website and devise a competitive strategy for achieving position one and realizing the rewards that come with it. Position one is a must for voice search SEO, while it is a goal for standard SEO.

Why Is Voice Search Increasingly Becoming Popular?

The process of finding information and completing tasks more productively and hands-free is one of the many reasons why voice search is becoming so widely known. These are the top four reasons why consumers are using voice search more frequently, according to a Google study.

• Potential to multitask without difficulty.
• Potential to complete tasks in a more timely and efficient manner.
• Allows users to get answers and information immediately.
• It makes their day-to-day lives easier.

Businesses can use voice search to market themselves

Immediate satisfaction has become the standard in today’s society. This is especially true for users who require immediate task completion and information retrieval. Local businesses stand to gain the most from voice search optimization. For example, a mother is driving her children around town on a tight schedule and needs to find a nearby restaurant. She will use her phone to ask, “What Is The Best Italian Restaurant In _city_, _state?” The voice assistant will look up the top Google result for the term “Best Mexican Restaurant In {{city, state}}” Local businesses can grab customers who might have gone to another business that was listed in the voice search inquiry by improving content for voice searches.

Boost your Website Traffic and conversions with Voice Search Optimization

It is important for voice search to have prime real estate at the top of the page

Businesses can gain a lot of value from being in position one. Why? If you get the highly desired featured snippet, you’ll divert traffic away from other organic search results — the first result’s click-through-rate (CTR) tumbles by 8% on average when a featured snippet is present.

When it comes to voice search, the importance of position one cannot be exaggerated. The featured snippet is used by voice assistants like Siri, Amazon Echo, and Google Assistant to respond to user searches. That means if you’re not in position one, consumers who use voice search won’t find you.

With voice search expected to grow by 2022, it’s essential to get started optimizing for conversational search results now. Otherwise, your company will lose important website traffic, leads, and revenue.

Conversational Search Results: A result for conversational keywords or long-tail+ keywords is referred to as a conversational search result.

The “+” in long-tail+ keywords refers to the keyword’s depth — or length. A long-tail+ keyword imitate how people speak rather than type. That is why voice search optimization is difficult for businesses because it requires you to rethink your search strategy.

When researching doors, for example, a user would approach it differently when typing versus speaking. They can search for “types of doors” on their computer, but they can also ask, “What are the different kinds of doors?” on their voice-enabled speaker or device.

Even a user’s location can have an impact on how they use voice search. For example, if you want to go out to eat, you could ask your voice assistant, “Where are some restaurants in [city]?” If you’re already in the area, you might ask, “What are some nearby restaurants?”

Because of these differences, doing voice search SEO in-house can be enormous for businesses. Voice search optimization is easy and seamless when you work with our digital marketing agency. We create successful custom and data-driven strategies with our dedicated and hands-on team.

What is the outcome? Your business can enter a new potential market and create employment.

Voice Search SEO is essential for your brand and business

With over one billion voice searches per month, it’s a wise decision to invest in voice search optimization. Our featured snippet optimization and voice search services are beneficial to any business, whether it’s a physical location, a franchise, or an ecommerce site.

The following are a few of the strongest reasons to use SEO for voice search:

• Search using your voice SEO enhances your digital presence: Search is essential for expanding your business in today’s digital world.
  • When looking for a new product or service, 80% of consumers and 71% of businesses use Google, Bing, and Yahoo as their first choice. As a result, if you want to reach potential customers, you should put search first.
  • Voice search optimization, like local, standard, and ecommerce SEO, seeks to maximize your digital presence to search engines and users. But what exactly does “digital presence” imply? Digital presence refers to your position in search results when it comes to SEO.
  • More than 30% of all search traffic goes to the first page of results, implying that if you’re not on page one, you’re missing out on important leads and profitability. This is important to voice search. Here’s why. While voice search concentrates on ranking in Position Zero, that position often necessitates a first-page search result ranking. According to a study by Ahrefs, more than 70% of featured snippets come from the first three websites in search results.
  • As a result, our industry-leading team of digital marketers maximizes your website not only to acquire the featured snippet, but also to rank on the first page of search results. In two ways, this strategy boosts your digital presence.
  • You can grow your digital presence exponentially to consumers who use voice search once your website ranks in Position Zero. This causes a chain reaction, resulting in a slew of benefits for your company, ranging from increased product orders to increased requests from potential customers.
• SEO for voice searches increases conversion rates: 91% of the population in Dubai uses smart phones. Hence, users are increasingly conducting searches on their way. This trend is extremely beneficial to local businesses (and makes partnering with a top local SEO company a must). Local searches, which are frequently conducted on mobile devices, convert at an average of 80% of the time.
  • The positive impact of your voice search optimization in this scenario is that when a user asks Google Assistant, Siri, or Amazon Echo about a restaurant, pool, or hardware store near them, the assistants will load up your Google My Business listing. This could lead to not only a visit but also a purchase at your store.
  • But what if you’re an ecommerce company or a company without a physical location? We can still help you optimize your conversion rates with our voice search optimization services. Earning featured snippets in search results, for example, can lead to a conversion if you’re looking to grow your subscriber list for email marketing.
  • For instance, your home interiors guide could include a call-to-action (CTA) that invites users to join your email subscriber list. Many readers are likely to sign up to receive more content based on the quality of the content. Your email marketing, content marketing, and voice search optimization all work together in this scenario.
  • This type of effective digital marketing strategy is extremely beneficial. It’s also why companies frequently work with full-service Digital Marketing firms like Digital Vertise. We can provide personally tailored, performance-driven digital marketing strategies for your company with our variety of services and a team of experts.
• Voice search SEO boosts the number of visitors to a website: Featured snippets are as prevalent as long-tail+ keywords in voice search. According to the same study conducted by Ahrefs, it was found that more than half of featured snippets appear for long-tail keywords rather than short-tail keywords.
  • As a result, voice search has a lot of potential to drive traffic to your website. Based on the industry, you may have a large number of long-tail+ keywords for which our team can enhance your website, increasing your probability of reaching your potential customers.
  • Will users come to your website if your featured snippet answers their question? It’s an excellent question. While a few users will not visit your website, others will use their voice-enabled device to click on your featured snippet to understand more about a topic, service, or product.
  • These are, in most scenarios, the users who make up your potential customers. They want to know not only about the different types of interiors that are available, but also about the costs of those items. Once a user has arrived on your website, you can strive to keep them there by using content marketing.
  • This digital marketing service specializes in providing users with unique, high-quality content. It can include both top funnel and bottom funnel content that leads to conversion. The best part is that voice search optimization can be aided by content marketing.
  • If our team creates an infographic about interiors, for example, we can enhance it for voice search — and for multiple long-tail+ keywords. As a result, a single piece of website content receives several featured snippets. Your company’s traffic capacity is amplified by ranking for Position Zero throughout multiple keywords.
• Voice search SEO increases profitability: Voice search optimization increases profitability, whether it’s a sale in your store or a sign-up for your email newsletter. In some cases, it works in conjunction with your other digital marketing services to achieve this.
  • It can, for example, generate a new lead by allowing people to sign up for an email newsletter. If you’re unfamiliar with email marketing, it provides a massive return on investment (ROI) of $44 for every $1 spent.
  • It’s essential to our team that you get a return on our digital marketing services, from voice search SEO to email marketing. It’s how we gauge our success. 
  • That’s why you can rely on our team and your personal account manager to create a successful voice search optimization strategy.
• Voice search SEO increasing Brand recognition: You can also build brand awareness by using voice search. Improved brand recognition among your potential customers can lead to a number of other advantages for your company, such as increased sales and profitability.
  • When a consumer uses voice search on their smart phone, their voice assistant, such as Siri or Google Assistant, provides a featured snippet. Your company’s specific details, such as your website URL, are included in that featured snippet.
  • The majority of the time, your URL encompasses your company name. Your website will most likely show up in users’ voice searches as they conduct voice searches on a topic like home interiors. This shows that your company is a reliable source for all things home interior-related.
  • As their recognition of your brand grows, they’ll begin to believe — and eventually select — your company for their buying needs.

How do we make your website voice search friendly?

Our team works with you to improve your website for voice search using the most up-to-date technology and strategies. View a sample of how we deliver our voice optimization services below, or contact us online to speak with one of our expert strategists about a custom strategy!

• Searching for Keywords: Searching for keywords: Keyword research is an integral part of our voice search SEO services. It’s pivotal that our team figures out what keywords your target audience seems to be using. That way, we’ll be able to create a productive voice search optimization strategy.

When researching keywords, we take into account the following aspects:

• • Cost-per-click (CPC)
  • Competition on a Large Scale
  • Quantity
  • In addition, we look at the user preferences behind a keyword.

Though a keyword may be relevant to your industry, it may not be relevant to your potential customers. We use a number of industry-leading techniques to get the maximum performance from our keyword research.

• Creating Content: After that, we’ll produce content for your voice search strategy (up to 400 words). How do we create content for our company? We take into account a number of factors, including your industry, intended audience, and objectives.
  The content is then written by our copywriting team, which has expertise in both technical and non-technical industries. We check the readability of the copy on the Flesch-Kincaid scale before sending it to your team for review. The industry standard for an eighth-grade reading level is followed.
  After that, we’ll send you a copy to look over. If you provide reviews, our team will act on it as soon as possible.
• On-Page Optimization: We enhance your web pages for search engines and users as part of our voice search optimization searches. On-page optimization entails a variety of tasks, including improving your images and headings for both search engines and users.
  For example, if we were creating a frequently asked questions (FAQ) resource for home interiors, each of the headings would be optimized as a question. Each of the long-tail+ keywords we wanted to target would be addressed by these headings.
  We could win the featured snippet for each heading’s designated keyword by improving these headings and creating high – quality content. As a matter of fact, when users in your target audience use voice search, they will find your website, resulting in all of the advantages of voice search SEO.
• Featured snippets are put to the test: It’s a never-ending process to improve your website for voice search. It won’t take long for a competitor to grab your featured snippet if you make voice search a one-time investment. As a result, our team tests and enhances your featured snippet on a regular basis.
  Our vigilant approach will ensure that your company is the first line of interaction for voice searchers in your key demographic. It also contributes to the long-term advantages of voice search optimization, such as brand recognition and website traffic.
  These advantages lead to even greater returns, such as increased income for your company. With more income, your company can start concentrating on bigger objectives, such as expanding its services areas, hiring new employees, or donating to a local charity.

Digital Vertise for your Voice Search Optimization Services

Businesses have relied on Digital Vertise for their digital marketing needs for years. We are the leading performance-driven agency for small and mid-sized businesses, with a team of the industry’s experienced professionals and the most powerful and reliable software available.

Discover why Digital Vertise is the ideal option for your company:

• Incredible satisfaction: We go above and beyond in delivering our clients with performance strategies. We also provide them with a standard of support that is customized and focused on their objectives. That’s why we have a client retention rate of over 92%, and our client recommendation score is nearly 500% higher than the industry average.
• Innovation: IBM Watson is the most powerful AI software.  You get innovative and real – time insights with this type of revolutionary technology. As a result, you’ve got yourself a cutting-edge digital marketing strategy.
• User-driven strategies: As a performance-driven agency, we concentrate solely on developing personalized user-driven strategies for your company. We can create a digital marketing plan that meets your company’s major objectives and our team’s passion and commitment to study your business.

Collaborate with Digital Vertise today!

Digital Vertise can help you increase your revenue by developing and improving featured snippets.

Digital Vertise is the place to go if you’re searching for featured snippet and voice search optimization services that produce effective outcomes. With years of experience and satisfied clients, you can rely on our dedicated team to assist your company in achieving its most challenging goals.

Contact us today. Schedule a virtual meeting or Call us now!

Speak with an expert in voice search optimization. Because this is a new type of marketing, it’s essential to work with a voice search optimization SEO agency.

Voice search optimization recommendations to help you get the most out of your voice search

• Optimize for human language queries: Normal questions are not the same as voice search queries. You must account for this in your optimization strategy because people speak differently than they type.
  For example, on a desktop, someone might type “how to make chicken wings,” but on voice search, they might say, “How do I make fried chicken?” Because voice search is a conversation, these search queries slightly differ. Users converse with their devices as if they were conversing with a family member or friend. Furthermore, verbal queries can be more directional than written queries. You must optimize for communicative queries if you want to learn how to optimize for voice search. Consider what kinds of questions your audience might have about the topics on your pages. If you’re having trouble coming up with other questions your audience might have, type your question into Google and look at the People Also Ask section. It’s full of related questions that people ask, which can help you come up with new ideas.
• Improve your local digital presence: Did you know that voice search is used by over 55% of people to find local businesses?
  If you want to learn how to optimize for voice search create a local digital presence. The most important part of this is your Google My Business listing, which appears when people search for businesses in their area. First and foremost, you must claim this listing. After that, you’ll fill your company’s information. To make sure you’re sharing the right information, you’ll double-check your name, address, and phone number. However apart from that, you’ll want to make sure you:
  • Update your business hours.
  • Include images in your listing.
  • Include a brief description of your company.

When users find your company through voice search, having a complete listing will help them get the information they require.

Asserting your local listing will help you show up in more local voice search queries, allowing you to drive more traffic to your business. Consider regional vernacular and dialect when improving for local keywords. For example, you could target a region that uses the term “pop” instead of “soda.” Conduct research on these various types of slang because users will look for it based on the dialect in their area (which may not be the same as where your company operates).

• Concentrate on providing direct responses: Start by directly answering queries and requests if you want to get the most out of your voice search optimization strategy. Did you know that featured snippets are used in 50% of searches?
  The featured snippet is displayed in a box at the top of the search results. Do you know what featured snippets are and what they do? They provide direct responses to the questions. Featured snippets are designed to give users an instant reply. As a result, in order to be considered for this lucrative position, you must give direct answers to questions. By providing specific answers, you’ll improve your chances of showing up near the top of search results, where Google can read your listing and display it to relevant searchers. Creating a FAQ page is a wonderful way to immediately answer questions. Because you provide immediate answers to common questions people have about your business or industry, FAQ pages can help you rank for voice queries.
• Stick to SEO industry standards: Many people believe that it is not relevant how your website runs or what kind of experience it provides because users can’t see it. Voice search devices, on the other hand, rely on search results to provide answers to users. Answers are pulled from the top of the search results by voice search devices, so you must improve to rank higher in search.
  You’re not going to show up in voice searches if you’re not improving for SEO. To help you rank higher in search results, follow these SEO industry standards:
• Include keywords in your page’s content: Select relevant keywords and incorporate them into your site if you want to emerge in relevant searches.  To help you show up in front of more relevant leads, focus on long-tail keywords, which contain three or more words. To find relevant key terms for your campaign, use a tool.
• Make the content and website mobile-friendly: Many voice search programs are available on mobile devices or through mobile apps, and they will guide you to a website that matches your query. Make sure your website is responsive and adaptable, which means it can adjust to whatever device someone is using.
• Improve the speed of your website: When a voice searcher wants to learn more about your company, they don’t want to have to wait. Make sure your site load faster by using a tool like Google PageSpeed Insights to see where you can make improvements.

When it comes to SEO, remember to write for people first and search engines second. People search using their human language, this practice is especially useful for voice searches. Writing for humans will improve your search engine rankings and allow you to reach more voice searchers.

Partner with us and get expert consultation today for your voice search optimization services.

FAQs