How To Perform An SEO Competitor Analysis

Competitors, such as other website owners, use SEO to gain a higher ranking position and ultimately, make more profit. However, it is important for these websites to keep track of their competitors. Asking questions like what keywords they use, how they rank for those keywords, where do they get their links, and what kind of content are they putting up is what a thorough competitor analysis should answer.

A thorough and well-planned competitor study can give the website owner or business operator the opportunity to make changes to their SEO strategies in order to improve their standing and reap maximum profits. It is possible to conduct this analysis on your own, but most companies prefer to outsource the process to a professional SEO company that specializes in this type of market research and analysis. There are a few reasons why outsourcing is the best way to go.

If you are conducting SEO in-house, there are likely too many employees and resources to monitor the activity of the competitors. This is a huge mistake because the competitors are likely using the same or similar strategies. By hiring experienced SEO agency, you eliminate the possibility that your competitors are using similar methods to gain a high ranking in the search engines. Not only do the competitors know what you are doing in-house, but they also will know what your competitors are doing. 

Hiring professionals means that you can concentrate on other things while the SEO professionals do their job. If you are a single owner or website owner, you have to spend your time to monitor, submit and track every movement of your competitors. If you cannot monitor the activity of your competitors, you might miss out on opportunities that can provide you with a lot of money. So, how to perform an SEO competitor analysis by yourself without hiring an SEO consultant?

There are many ways to conduct an SEO competitor analysis by yourself. In fact, you can do this while you are away from the computer. All you have to do is to make a few phone calls to the companies who provide SEO services for tracking the activities of the competitors. By doing this, you are assured that you get to know the exact keywords that your competitors are using to gain a high ranking. In addition, you get to know the sites where they are getting links and you get to know which of them have been linking with you.

You may wonder why you would need to do an SEO competitor analysis. The answer is that you need to do this to ensure that you rank in the top 10% of all search engine rankings. This means that your site has to be as unique as possible. If you want to achieve this and perform an SEO competitor analysis, then you have to understand that there are various ways of tracking the activities of your competitors.

You have to analyze the content, keywords, and the sites that link to you. When you perform an SEO competitor analysis, it is best to get the help of SEO experts. These experts will analyze your site and tell you whether you are getting proper traffic or not. They also tell you what your future SEO marketing strategy should be. One important thing to note when you are performing an SEO competitor analysis is that you need to have a clear idea of the competitors.

It is important to note that the competition is not always on the same field. For instance, you can find your competitors on the same niche but they might also be located quite apart. So, it is very important to do your competitor analysis according to the location, niche, and also the type of websites that they have. You can also do an analysis based on the keywords that they use. In case you have the ability to track the keywords used by the competitors, it becomes easy for you to locate new niches for your website and also make new ones.