How to Optimize a Press Release For a Search Engine SEO

If you have been tasked with the task of coming up with an effective press release, then you have probably wondered as to how to optimize a press release to boost your SEO. As someone who has published hundreds of press releases for clients, I am often asked what is the best way to go about optimizing the release to make it the most effective. There are many ways to approach the topic, but I will highlight one particular way that has worked well for me. You may not want to copy and paste everything I do here, but I hope it will serve as a guide to make your press release more effective in terms of Search Engine Optimization.

When I talk to people about how to optimize a press release for a search engine, they often give me a quizzical look. “What does this have anything to do with rankings?” They ask. The simple answer to that question is that press releases can be effective  SEO technique, because they allow search engines to rank you according to their own criteria. They will not use the same criteria that you use when ranking your website.

This is similar to how you would create the content for any other type of website, except that you have to do it in a particular format. When you are talking about SEO optimized press release for a search engine, you will need to keep the wording concise and to the point. If you try to add too much information, the search engine will deem your press release to be a commercialized attempt to promote yourself or your business. Try to stay away from this, especially if your press release is meant to be a blog post or an informal review.

Another thing that you should do when looking at how to optimize a press release for a search engine is to think like a website. You need to make sure that every sentence is complete and that there are no grammatical errors. Make sure that your press releases are all original and that they do not sound like someone who is an employee of the company that you are representing. Search engines often catch flimsiest press releases, and the best way to avoid this is to ensure that your press release is written by an unbiased source. If you are writing for another company, make sure to ask permission first, before publishing the press release.

Once you understand how to optimize a press release for a search engine, the next step is to take full advantage of the resource box. Your resource box is a small blurb that appears at the end of every press release and contains links back to your website. Because these back links will increase your website’s search engine rankings and bring you more traffic, it is important to include them in every press release that you send out. To get started, you should create one or two different back links for each keyword phrase that you want to rank for using the search engine optimization tool.

The third step on the road to how to optimize a press release for a search engine starts with writing quality articles. When you submit your press release to various article directories, such as EzineArticles, you need to write articles that contain a direct relevance to your press release. The better the article, the better the link.

The final step on the road to how to optimize a press release for a search engine is to spread the news far and wide. There are many websites, which exist solely to drive traffic to their own websites, and you need to take advantage of their reach by getting the word out on social networks. Get involved in conversations on LinkedIn, Facebook, and Twitter. This will not only increase your visibility to others, but it will also give you a chance to interact with them and build long-term relationships.

If you follow these steps, you will soon be receiving an avalanche of traffic to your site. The keys to the formula that I have mentioned above are to write original, relevant press releases that describe a problem facing your industry, create a link to your press release at the bottom, and distribute it widely. Once you start seeing results from your efforts, you will realize that SEO can be fun. It can be easy, once you know what works. There is always the option open to take the services of a good SEO company which will not only write optimized press release but will release it at relevant platforms.