How Google Evaluates High Quality Backlinks

One of the biggest mysteries in the SEO world is how Google evaluates high quality backlinks. A high quality link, according to Google, is one that Google users themselves can find and trust. Google’s link popularity page details every link on the web, and how many are linked to a specific website. Google’s latest definition of a link, therefore, is any one that is directed at a specific website. The difficulty with this is that it can be easy to artificially inflate a link’s popularity and rating all on your own, without much feedback from other users.

The Google algorithm, as detailed by Google’s webmaster guidelines, states that a backlink should be “thoroughly associated” with the source website. Google looks closely at the anchor text used to link to the site and considers the quality of other sites that link to the source one that is being linked to. Backlinks from bad sites or ones that just look like spam will often get rejected. Links from high PR sites, such as newspapers, magazines, or the like, will almost always be accepted. This algorithm has caused many SEO consultants to start theorizing about exactly how Google works.

Backlink building strategy in SEO, such as using directory submissions and forum signatures, are popular ways SEO experts try to get high quality backlinks. Many people, however, have become skeptical of these tactics because they feel as though they don’t give too much insight into how Google measures link popularity. What if there was an easy way to find high quality backlinks? Would you use them?

Luckily, there is an easy way to find all of the backlinks you want and then some. There are many software  that makes the process of finding high quality backlinks quite easy. You simply enter the URL of the page you want to look at in the “Backlinks” section, click “Search,” and then choose “Find.” You can ask for recommendations for such tools from a top seo company.

These tools look for two things when it comes to links: the quality of the links, and their location. If the pages linking to yours are within a few miles of your site or contain good content, then these are good candidates for backlinks. This will help improve the overall quality of your site’s content, as well as your rank on Google. It’s really good SEO Strategy. Obviously, if your backlinks are scattered all over the Internet, no one will see them and your rank won’t go very far.

There are other factors, too, that Google uses to evaluate backlinks. One of them is the Page Rank of a site. If an article contains many backlinks leading to it, Google considers this a sign that many people are linking to the page and this gives it a better page rank than other sites. This is why the best SEO services providers talk about the backlinks and how important they are for search engines.

Anchor text is very important for your SEO marketing strategy. Google also considers anchor text used to link to your site. This means that you can have a link to your site with the actual words of your brand or keyword, but if you use an anchor text that isn’t relevant to your site (such as “Click here to learn more about”), Google might not consider the link as a valid backlink. Just remember that links are vitally important and each one you create and manage can potentially have a large effect on your search engine rankings. Even just a one-percent increase in your rank can be worth much more in the long run, so make sure you get the best backlinks you can.

It can be a bit confusing if you’re not sure exactly how Google Evaluates High Quality Backlinks. However, it’s a vital part of search engine optimization and should never be overlooked. It’s one thing to link to a site and quite another to try to fool Google into thinking your content is something other than what it really is by creating bogus links. If you want to ensure your success online, then it’s absolutely essential that you become a good link builder. Learn more about building backlinks and consult a professional SEO agency today!