What is Digital Advertising?

Take Advantage of Digital Advertising Services to Get Discovered

People use the Internet to find what they need, from business buyers to consumers. That’s why digital advertising is a tried-and-true strategy for companies of all sizes. With our expert team, you can advertise anywhere from Facebook to Google. We’re credible for digital advertising services in Dubai.

Here are some examples of our digital advertising services:

• Social Media Advertising
• Pay-Per-Click Advertising
• Remarketing
• Content Marketing
• And more!

Digital Vertise presents Digital Advertising Services for your Brand and Business

• PPC Advertising Services: Authentic and interacting search and display ads that generate leads, sales, and revenue are a great way to reach your potential customers. Pay-per-click (PPC) advertising is one of the most effective ways to reach your most qualified customers. It gives you an advantage over competitors by allowing you to reach them where they’re already searching.
• Social Media Advertising: With a challenging and clearly aimed social media campaign on platforms like Facebook and LinkedIn, you can raise brand recognition for products or services. For businesses of all sizes, social media advertising has become an essential component of their social strategy. Businesses can expand their strategies to reach the right people at the right time as algorithms change by using social advertising.
• Remarketing Services: With a targeted remarketing campaign that meets your company’s growth objectives; you can reconnect with important visitors to the site. Remarketing gives your company a valuable tool for increasing revenue and expanding its reach. It is because people who see retargeted ads are 70% more likely to convert, whether it’s by purchasing your product or contacting your customer service team.
• Online Media Buying Services: With proactive ad placement and effective targeted copy, you can communicate with your potential customers and get them to click and respond to your ads. Media buying and ad placements are two of the most effective ways to reach precisely focused and responsive website visitors. This translates to more ad clicks, more site visits, and more profitability for your business.
• Geofencing Services: With geofencing advertising, you can boost your lead generation and sales efforts. Competitor locations, conferences, and more can all be targeted. We can target audience segments and locations with extreme precision using geofencing technology. Targeting a specific location based on the locations, conferences, and events of your competitors can lead to significant improvements in ad campaigns and a higher return on investment (ROI).
• Influencer Services: Influencer marketing allows you to benefit from word-of-mouth tips. To increase sales and brand awareness, team up with a reputable industry influencer. Influencer marketing is becoming an essential investment for companies because more than 90% of users trust an influencer’s suggestion over a brand. Your company can increase brand recognition by partnering with a strong influencer.

Discover more about Digital Vertise’s Digital Advertising Services

Digital Vertise is a full-service digital advertising company based in Dubai, United Arab Emirates. Our group of experts is committed to helping businesses such as attract more customers and thrive online by providing digital advertising services. Now is the time to learn more about our online advertising services and how they can benefit your company.

• Pay-per-click Advertising (PPC): Pay-per-click (PPC) advertising is a type of paid advertising in which advertisers place bids on the keywords and phrases that will prompt their ads.
  • PPC optimization is a solid solution if you want to ramp up qualified traffic to your site because it can start driving results the moment your ads go live.
  • The most common type of PPC is search engine advertising, but you can also buy PPC ads on social media sites like Facebook and Twitter.
  • You can also use remarketing strategies to reach out to people who have expressed an interest in your company and help them find the information they need to make a purchase.
  • Our PPC management services ensure that you get the most out of your campaigns by paying attention to every detail. We provide tailored approaches for mid-sized businesses, allowing you to find PPC advertising services that are suited to your campaign’s objectives.

Learn more about PPC Advertising.

• Social Media Advertising: Sustaining a strong presence on key social media sites, both organically and through paid strategies, is an excellent way to develop relationships with current and potential customers.
  • Digital Vertise social media plans can assist you in creating and maintaining profiles on Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, Tumblr, and other social media platforms.
  • Our social media professionals understand how to generate online buzz for your company, engage users, and build relationships that stimulate them to buy and become regular customers.
  • We have social media packages for all budgets that include page creation, custom graphics, and social media promotions, among other things.
  • When it comes to making a buying decision, nearly 75% of people use social media. Companies invest in professional social media services because it is a crucial point of interaction for shoppers in the business-to-consumer (B2C) and business-to-business (B2B) industries.

Learn more about Social Media Advertising.

• Remarketing: Remarketing is an effective tool for your company to reconnect with previous website visitors. A well-thought-out remarketing campaign can help your business generate more leads, sales, and revenue.
  • That’s why our expert team spends time learning about your industry, market, products, and services. This research enables us to create hyper-targeted consumers, choose strong low-competition keywords, and improve bids for the optimal outcomes.
  • Remarketing is an advertising strategy for promoting your company to users who have previously visited your website. You can remarket to users on a variety of platforms, including social media sites like Facebook and video-sharing sites like YouTube.
  • Remarketing allows your business to persuade a user to buy your product, contact your team, or sign up for your services a second time.

Learn more about Remarketing.

• Influencer Marketing: When you choose influencer marketing services from Digital Vertise, you’ll receive access to our network of bloggers and social influencers.
  • Influencer marketing is becoming a critical investment for companies because more than 90% of users believe an influencer’s recommendation over a brand. Your company can increase brand recognition by partnering with a strong influencer.
  • Our influencer marketing services include more than just cutting-edge technology.
  • We also assign a professional and knowledgeable outreach specialist to your company who will manage and create every component of your marketing campaign.
  • They also gain a thorough understanding of your company, industry, and intended audience.
  • Our sponsored content will put you in touch with a network of bloggers who can help you promote your business and generate more leads online. Digital Vertise’s influencer marketing plans can assist you in strengthening your digital presence and gain new customers.

Learn more about Influencer Marketing.

• Online Media Buying: Digital Vertise’s media buying plans can assist you in obtaining prime ad placements, enabling you to reach your desired audience online.
  • Our personalized media buying solutions are designed to your company’s specific requirements. We’ll also use demographic, psychographic, and geographic targeting to bring intended audience to your website.
  • In furthermore, our team of media buyers will keep an eye on the results to ensure that your ads appear on sites that convert more customers for you.

Learn more about Online Media Buying.

• Geofencing Advertising: You can use geofencing advertising whether your company operates on a local, national, or international scale. Your business can target important locations, such as competitor storefronts, industry conferences, and must-attend tradeshows, with geofencing advertising.
  • Then you can promote your business to people who go to these places. It’s a cutting-edge digital marketing strategy and robust digital marketing service that can help your company outsmart the competition.
  • For digital advertising campaigns, precision is essential. We can target audience segments and locations with extreme precision using geofencing technology.
  • Targeting a specific location based on the locations, conferences, and events of your competitors can ultimately lead to better ad campaign and a stronger bottom line.

Learn more about Geofencing Advertising.

• Search Engine Optimization (SEO): Search engine optimization, or SEO, refers to a variety of strategies aimed at improving the visibility of your website in search results for keywords and phrases relevant to your business.
  • Keywords can be used in key spots on your website, such as title tags, page headings, and meta descriptions.
  • You can also create unique content that answers questions and discusses topics that prospective customers might be interested in.
  • These factors, as well as others, can make your website rank higher in search results, letting more people to learn about your company.

Learn more about Search Engine Optimization (SEO).

• Content Marketing: One of the most important and effective lead generation strategies digitally is content marketing. Creating and posting new, useful content online can also help your company define itself as a leader in your industry.
  • SEO strategists, copywriting managers, and graphic designers make up the Digital Vertise content marketing team, which includes people from all departments. Infographics, branded blog posts, motion graphics, ebooks, and more are all part of our content strategy.
  • We’ll collaborate with your company to learn everything there is to know about your industry, and we’ll help you tell your story in a way that interacts with the site visitors and gives them the information they need to proceed with your company.
  • Furthermore, all of our content plans are created to increase the raking power of your website, allowing more people to find your company and contact you for more information.

Learn more about Content Marketing.

• Email Marketing: Email marketing is one of the most cost-effective and efficient methods of digital advertising because it encourages you to reach users directly in their inboxes. You can earn $44 for every $1 you spend on email marketing, which is a 4400% return on investment!
  • You can engage with current and potential customers and help them find useful information about your business and industry with Digital Vertise’s email marketing plans.
  • You don’t have to send a proposal with every email you send. Rather, concentrate on how you can give users with useful information that suits their needs and assists them in becoming familiar with your products and services.
  • We’ll handle your campaigns and make sure your email content is best, encouraging users to visit your site and buy your goods and services.
  • Content creation and customization are included in our email marketing management services, and we’ll assist you in selecting the campaign package that best suits your company’s needs and objectives.

Learn more about Email Marketing.

• Conversion Rate Optimization (CRO): Conversion rate optimization (CRO) is crucial if you want to get the most out of your digital presence. CRO can assist you in identifying conversion funnel gaps and enhancing your website and online content to approach and convert more customers.
  • Our CRO professionals at Digital Vertise will evaluate your website and assist you in incorporating study results that will help you get the most out of your traffic.
  • Small adjustments to your website can sometimes lead to a significant increase in leads and profitability.
  • CRO can also assist you in statistical analysis and enhancing your site to increase conversions.

Learn more about Conversion Rate Optimization (CRO).

• Podcast Advertising: Podcasts are an increasingly evolving digital type of media, and advertising on them is a great way to reach out to new potential customers. Podcast advertising generated approximately $479 million in revenue in 2018.
  • Digital Vertise’s team can create a podcast advertising strategy for your company that targets the right audiences and generates conversions.
  • We’ll assist you in selecting the best ad formats, podcasts to advertise on, and bidding strategies.
  • We’ll also produce significant ads, keep track of your campaign’s progress, and provide clear campaign reporting.

Learn more about Podcast Advertising.

• Video Marketing: Video on your website is an opportunity to engage visitors and give them a behind-the-scenes look at your company.
  • They’re also very helpful in increasing conversion rates. Adding videos to your landing pages can boost conversions by as much as 80%!
  • Digital Vertise presents a multitude of custom video marketing plans capable of providing your consumers with specific, quality content.
  • To create unique videos for your site, we offer professional and creative script writing, sharp HD quality video, flawless audio, and lighting.
  • We have video marketing plans for a variety of budgets, so you can weigh your options and pick the best plan for you.

Learn more about Video Marketing.

Why should you use Digital Advertising services?

Digital advertising is one of the most effective ways to attract customers online and with 10 million population in Dubai, 99% are Internet users in Dubai alone, so, it can reach a large audience. However, leading, developing, and managing a campaign in-house is difficult, which is why companies hire digital advertising services.

Why should your business (in particular) invest in digital marketing services? There are several reasons for this, such as:

• Increases the number of visitors to your website: By allowing your site to rank higher in search results, digital advertising increases traffic to your site. Sites that appear in the top three search results earn more than half of all clicks – a significant portion of total clicks, and clicks that you need to grow your business. You’ll see a significant drop in clicks if you rank below the third result, or even on the second page. With Digital Vertise’s digital advertising services, your company makes sure that your ad campaigns generate the most relevant leads possible. This increase in traffic means more sales, phone calls, store visits, and other benefits for your business.
• Cost-effective: One of the most significant advantages of digital advertising is its low cost.  Digital advertising is a more cost-effective option than traditional marketing, and it allows you to get the most value for the money. Are you still not absolutely positive? Digital Vertise has put together a handy graph that breaks down the national cost of advertising by medium. And our findings backed up what we already knew: digital advertising is the most responsible, cost-effective, and simple opportunity to entice more customers and generate more income. Digital advertising services are an effective way to encourage more people for less money.
• Enhances recognition: More people will be able to learn more about your company, products, and services if your site ranks higher in search results. When it comes to search results, a search ad campaign can put your company front and centre. Digital marketing strategies such as social media and email marketing can also help you to boost brand recognition, attract potential customers, and generate more profit. We’ll go over these strategies in greater detail later. People who appreciate the content you publish on the internet are more likely to refer your company to friends and family who may require your products or services. People are more likely to trust personal recommendations than brand advertisements, so word of mouth marketing is immensely important.
• Simple Monitoring: It’s also very simple to monitor digital advertising.  You can monitor the success of your online campaigns with Google Analytics. You can respond to questions such as “Which campaigns generate the most leads?” “Which pages on my website convert the most visitors?” and “Which pages on my website convert the most customers?” This helps to evaluate the effectiveness of your campaigns and make adjustments to your strategy in order to reach more people and generate more revenue digitally. Custom reporting is included with our digital advertising services, so you’ll always know where your money is going. You can also adjust your expenditure to put more money into the strategies that yield the best results.
• Attract quality prospects: The traffic you receive will be more qualified because digital advertising targets people who are already searching online for your products and services. To put it another way, digital advertising assists you in communicating with people who are most likely to buy from you. You don’t want to waste your or your team’s time with unqualified leads if you run a retail store company, for example. Instead, you want your retail store advertising to generate qualified leads, and Digital Vertise can help you do just that. This is a fantastic benefit of digital advertising because it prevents you from wasting money marketing to people who aren’t interested in or require your products and services. Investing in digital advertising services, such as those offered by Digital Vertise, can help your brand increase the number of qualified leads and shoppers who visit your website. For example, your dedicated Digital Vertise account manager can use advanced targeting to ensure that your ads reach the right people.

5 Digital Advertising pieces of advice as a bonus

Let’s look at five digital advertising advices you can use right now because you know why digital advertising is so effective.

• Prepare a budget and list of objectives: Before you starts running your digital local advertising campaigns, make sure you have a budget and some specific objectives in mind.
  • What do you hope to achieve from your digital marketing efforts? Do you want to raise your company’s profile? How can you get more customers? Make more money?
  • Setting clear objectives will aid in the development of a strategy for your digital advertising services. You can also review and update your objectives on a regular basis to keep your company moving forward.
  • You’ll need to determine your digital advertising budget in addition to defining objectives.
  • In the end, this figure is unique to each company. Make sure you’re sticking to a reasonable budget and that your objectives are in line with what you can achieve with the resources you have.
• Optimize your website for search engines: The next step is to incorporate search engine optimization, or SEO, into your website.
  • The method of enhancing your website so that it ranks higher in search engine results, gains authority, and benefits your customers is known as SEO.
  • To begin your SEO campaign, conduct keyword research to discover the keywords and phrases people use to find your company online. After which, to answer the topics that interest your potential customers, you can use those terms in your title tags, meta descriptions, and content.
  • You should also make sure that your website’s HTML code is clean, and that you focus on building a strong backlink profile. To help Google rank your content, your code should be well-organized, clean, and simple to understand.
  • All of the websites that link to your website are referred to as your backlink profile. Backlinks are useful because it shows Google that you are an authority in your field – especially if they come from other high-authority websites.
  • It’s also essential to optimize your site for mobile searchers, as mobile devices account for more than 60% of all searches today. As a result, if your site isn’t mobile-friendly, you may be losing out on important traffic and profitability. Digital Vertise provides adaptable and responsive design services to make sure that the website looks great and functions well on a variety of devices, including desktops, smartphones, and tablets.
  • Digital Vertise can assist you in developing a personalized SEO strategy. To learn more, take a look at our SEO packages.
• Branding should be reliable: In order to be successful online, you must use reliable branding throughout all of your digital strategies.
  • Including your company’s logo and colours, for example, quickly alerts web searchers that the content they’re watching was developed by your company.
  • Reliable branding can help you stand out from the competition and raise digital awareness of your company. Even if people don’t buy from you right away, strong branding will help them recognize your company when they need your products or services in the future.
  • They might even refer you to friends and family who might be interested in what you have to offer.
• Entail clear call to action (CTA) statements: Whether you’re advertising via email, social media, or website content, you must include clear calls to action (CTAs) so that people understand what you want them to do next.
  • Do you want to have someone subscribe to your blog? Have you downloaded your most recent marketing guide? Notify them!
  • CTAs can help you convert more customers and generate more revenue online by including them in your digital ad campaigns. So, what do you have to lose? Start using custom CTAs right away!
• Review and improve your marketing campaigns: Eventually, it’s essential to keep track of your digital campaigns and assess your results on a regular basis.
  • You can monitor key performance indicators like website engagement, traffic sources, and conversion rates using Google Analytics. Google analytics can also be used to track clicks and prospects from your email and social media campaigns.
  • To get the most out of your digital advertising, assess your campaign results. This will allow you to tweak your strategies and adjust your marketing spend.

Learn more about Digital Vertise’s digital advertising services- Are you curious about how Digital Vertise’s digital advertising service plans can help your company reach more customers and generate more revenue online?

Check out our various online advertising services and get in touch with one of our consultants today.

We’re looking forward to working with you!

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